A comprehesive logo design tutorial for Aobe Illustrator from favorite digital illustration magazine Computer Arts. Alan Wardle shows you how to create an eye-catching logo design and brand from scratch.

My brief was to design a brand identity for a youth mountain biking team based in London. As they’re based in an urban environment, this team needed an aggressive logo so they’d be taken seriously when travelling to rural events around the country...

...In this tutorial, I’ll lead you through everything from designing the logo to setting brand rules. We’ll also look at creating other elements such as team uniforms, helmets and merchandise using your designs along the way. Full tutorial