Events need branding as much as anything else. Derek Lea reveals the creative process and technical considerations involved in designing an appropriate and versatile event logo.Effective logo design requires careful consideration of a variety of things. The creative process must include considered technical execution, as well as focus on creating a stunning, effective, and simple visual metaphor. Generally, the process begins with a brief from your client. Even the most basic brief must communicate the core, intrinsic values of the brand. It is with these values in mind that you can begin the process of designing an appropriate visual metaphor. Read full tutorial and download files.