Professional digital photography has been a reality for a while now but the big-name developers have been slow to catch up. With different software like iViewMedia Pro or Photo Mechanic filling in the missing pieces of file organizing and metadata editing workflow and different apps providing the ability to do quality RAW conversion, it's a relatively new thing to have one program that does it all and does it well
With Apple's Aperture and now Adobe's Lightroom, it seems the big boys are finally ready to fight over who is going to be at the center of the digital creative arena. But Adobe isn't playing copycat here—and I think their release of a public beta was an attempt to send that message. It was pretty clear when the beta was released that this is not just a slapped-together product—Adobe's had this in the works for a while.
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